Really loved this incredible short shot by Keef, for the good folks over at Airwick. He combines really moving elements of storytelling that tug at your heartstrings, and ends up creating a remarkable commercial for a great product. Really, really well done.
While I can’t agree with the mess that Facebook has turned into over the years, I do have to say they consistently put out great advertising shorts filled with powerful words and moving music. Check out more of their spots here.
I count Eliot Rausch as one of the greats in our generation of storytelling, and this new short from him is no different. He essentially takes an old parable and turns it into a beautiful and soul-shattering visual based on the ideas of money, greed, happiness, and life. Here’s a thought for the weekend: what are you fighting to attain, that you might already have? Have a good one folks!